People normally are curious. They have a need of cognition, want to decode information and are gratificated by the brain, if they succeed solving the puzzle.
The graphic you can see above surely is one thing: different. When you look at it, you probably get irritated because it only seems to contain dense chaos, but at the same time, it appereas aesthetically because of its high contrast (colour) concept. Because you don't understand it immediately, you will address to the graphic.
It is about ideological divergence and convergence of British politicians. It is quite origin a circel shape is used to polarize the only two ideological dimensions: Role of the government and Economic Policy. Hierachy isn't necessary in this case. So the idea behind it is not too complex once you know how to read the very abstract and no decoration containing graphic. Because information partially is repeated in the (con-) text, it shows some redundancy. But only mentioning the politicians names would be too little.
Of course, there is a fine line between catching a recipient's attention and overcharging him so he turns away. In my opinion, here it works.
Graphic source: http://www.litmustest.org/infographic_of_UK_politics.html
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